13 October 2021
Too often neglected within a fundraising strategy, mid-level donors offer significant potential for nonprofit organisations. Isabel Penne of Fundraisers Alliance Belgium explores how organisations can engage this key donor group.
In the no man’s land between regular donors and the personal approach of major gift fundraising lies the realm of the middle donors. Fundraising strategies tend to stress either acquiring a mass of new donors in the short term – mostly with a low gift amount, or obtaining large gifts in view of a long term investment.