Isabel Penne: Mind the gap – The undervalued potential of middle donors

Isabel Penne: Mind the gap – The undervalued potential of middle donors

13 October 2021

Too often neglected within a fundraising strategy, mid-level donors offer significant potential for nonprofit organisations. Isabel Penne of Fundraisers Alliance Belgium explores how organisations can engage this key donor group.

In the no man’s land between regular donors and the personal approach of major gift fundraising lies the realm of the middle donors. Fundraising strategies tend to stress either acquiring a mass of new donors in the short term – mostly with a low gift amount, or obtaining large gifts in view of a long term investment.

This blog was first published in Dutch on our website: Fundraisers Alliance Belgium.
It has been abbreviated and translated for publication on the website of EFA, European Fundraising Association.

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