Empowering Belgian Fundraisers

In what way do you segment your (potential) donordatabase? Based on what? How do you optimalize personalization of communication?

More information about the speakers and their presentations will be announced as soon as possible.

Presentation 1: Donor centred segmentation (Ilja De Coster, Fundraising & Data Strategist)

When we segment our donor base we do so often based on historic transaction data or fundraising channel. But is this really relevant for our donors themselves? In his presentation Ilja will share some other ways to segment donors based on what really matters for them. Yet the key goal of donor segmentation is simple: a communication as customised as possible to enhance donor retention.

Presentation 2: to be confirmed

Presentation 3: to be confirmed

From 09.00 am to 12.30 pm.
@ Medecins du Monde, Kruidtuinstraat 75, 1210 Sint-Joost-ten-Node

Language (slides in English, speaking language in Dutch (and French))