Improve your fundraising by really listening to your donors (educational session)
A focus on qualitative recurring donor acquisition for increased retention and rentability
Recurring donors are important for any sustainable fundraising program, if they stay long enough. We use different techniques such as Face2Face, Telemarketing or digital for this. But how do we keep them? An important key to this is really listening to our donors and moving away from a one size fits all to a much more customized relationship building. Donor service, understanding donor psychology, creative communications, data processing and analytics – it all comes together.
In this educational session we’ll explore how to do this, share examples and prepare your own first steps to turn your recurring donor programs into more rentability.
Focus of this session is really listening to your donors, not so much on data.
This training is given by Ilja De Coster, vice president of the Fundraisers Alliance Belgium and senior fundraising consultant. For over 20 years he has been supporting the fundraising of several large and small organizations. Since january 2017 he is Fundraising Data Strategist at The DonorVoice.
Date: Tuesday 04/10/2020, 9.30 am to 4 pm (lunch included)
Location: Brussels (Huis van het Nederlands, room A 4.04)
Price: 125 EUR for members / 220€ for non-members
The number of participants is restricted, be sure to register as soon as possible.